About
London-based designer specialising in wayfinding, pictogram and typeface design, Mor works at the intersection of spatial communication, information systems and typographic design.
His experience spans large-scale public and commercial environments, including transport, aviation, stadia, healthcare, cultural and mixed-use developments. His work ranges from wayfinding strategy and information planning through to signage families, pictogram systems, typographic standards and detailed graphic design. Central to Mor’s practice is the belief that typography should function as an integral part of the environment rather than as an isolated visual layer. His approach considers how type, symbols, information hierarchy and spatial decision-making can work together to create clear, intuitive and recognisable navigation systems.
Alongside environmental graphic design, Mor develops original typefaces for wayfinding and information-led applications. This allows typography to be considered from the earliest stages of a project, with letterforms, spacing, language support, pictograms and information hierarchy developed as parts of the same visual system. Mor has contributed to complex international projects across the UK, Europe and the Middle East, working within multidisciplinary teams alongside architects, strategists, designers, consultants and client organisations. His approach combines systematic thinking with a strong sensitivity to typography, focusing on clarity, legibility, consistency and the character of place.